Marketing Documentation
Overview
This section covers Skyocean’s marketing approach, brand guidelines, and community engagement strategy.
Market Context
Skyocean addresses the $2.5-2.6 trillion trade finance gap—the shortfall between SME demand and bank supply. We’re a commodity trading company that owns inventory and executes as principal.
Contents
Key Topics
- Brand messaging and positioning
- Target audience segmentation
- Community building
- Messaging terminology
Last Updated: January 2026