Marketing Strategy Overview
Skyocean’s marketing focuses on our core mission: bridging the global trade finance gap through blockchain-transparent commodity trading.
Market Context
The global trade finance gap stands at $2.5-2.6 trillion—representing unmet demand from SMEs that banks systematically reject.
- 40-50% of SME trade finance applications are rejected
- 90% of the gap is concentrated in emerging markets
- Banks cite compliance costs and risk as primary barriers
Our Position
Skyocean is a commodity trading company, not a lending platform. We own the inventory, execute as principal, and share performance with our community.
Target Audiences
- SME commodity traders seeking working capital access
- SKYT token holders participating in trade cycles
- Trading professionals and institutional partners
Key Messages
- Bridging the trade finance gap through ownership, not lending
- Blockchain transparency for verified, trustworthy trade
- Community participation in real commodity trades
- From the people, to the people
Marketing Channels
- LinkedIn (B2B thought leadership)
- Twitter/X (community building)
- Discord/Telegram (community engagement)
- Content marketing and education
Brand Guidelines
See Brand Guidelines for messaging standards and terminology.
Last Updated: January 2026