Brand Guidelines

Overview

This document outlines the official brand guidelines for Skyocean, ensuring consistent representation across all platforms and communications. These guidelines reflect the current implementation seen on the main website (skyocean.io) and documentation portal (docs.skyocean.io).

Brand Identity

Logo Usage

  • Primary logo: Full color version for dark backgrounds (as seen on skyocean.io)
  • Secondary logo: Monochrome version for lighter contexts
  • Minimum clear space: Equal to height of the ‘o’ in Skyocean
  • Minimum size: 100px width for digital, 1.5 inches for print

Color Palette

Primary Colors:

  • Skyocean Blue: #3FABF3 (used in UI elements and highlights)
  • Dark Background: #1E1E2D (primary background color on main site)
  • Light Accent Blue: #87CEEB (used for selected UI elements)

Secondary Colors:

  • Dark Grey: #333340 (used for secondary UI elements)
  • Light Grey: #F5F5F5 (used for text and minor UI elements)
  • White: #FFFFFF (used for primary text and contrast elements)

Typography

  • Primary Font: System font stack (-apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto)
  • Documentation Font: As defined in Just the Docs theme
  • Code Font: Monospace (Menlo, Monaco, “Courier New”)

Brand Voice

Tone

  • Professional and authoritative
  • Technical with clear explanations
  • Forward-thinking and innovative
  • Trust-focused and reliable

Key Messages

  • “Democratizing Global Trade through Decentralized Trade Finance”
  • “Empowering SMEs with decentralized finance to bridge the $2.6 trillion trade finance gap”
  • “Enabling secure, transparent, and global market access”
  • “Combining traditional trade expertise with blockchain technology”

Content Guidelines

Writing Style

  • Clear, concise, and direct communication
  • Technical accuracy without unnecessary jargon
  • Educational approach to complex concepts
  • Focus on benefits and solutions

Website Sections

As reflected on skyocean.io:

  • Benefits (Global Trading, Financial Inclusion, Verified Data and Trust)
  • Product (Hybrid model, Empowering SMEs, Engaging Investors, Economic Growth)
  • Token Utilities (Voting Rights, Staking Rewards, Access to Special Features, Transaction Medium, Trade Finance Opportunities, Yearly Bonus Rewards)
  • About (Company mission and technology stack)

Visual Guidelines

Image Style

  • Clean and professional
  • Dark mode preferred for web platforms
  • High contrast with blue accent colors
  • Modern tech aesthetic with blockchain/finance imagery

Design Elements

  • Minimalist approach with clean lines
  • Just the Docs theme for documentation
  • Consistent navigation and information architecture
  • Responsive design for all device types

Digital Presence

Website Structure

Main website (skyocean.io):

  • Single-page design with section navigation
  • Focus on benefits and token utilities
  • Call-to-action for pre-seed participation

Documentation portal (docs.skyocean.io):

  • Hierarchical structure with clear navigation
  • Technical, investor, and marketing documentation sections
  • Just the Docs theme with dark color scheme

Social Media

  • Professional imagery consistent with brand colors
  • Educational content about trade finance and blockchain
  • Regular updates on development milestones
  • Community engagement and ecosystem building

Application Examples

Digital Platforms

  • Website: Dark theme with blue accents and clean typography
  • Documentation: Structured, searchable technical content
  • Presentations: Professional slide decks with consistent branding
  • Marketing materials: Focus on key messages and value propositions

Brand Assets

File Formats

  • Logo files (SVG, PNG, JPG)
  • Color palette (HEX, RGB, CMYK)
  • Font recommendations
  • Documentation templates

Contact

For brand-related inquiries or access to brand assets, contact [email protected]