Brand Guidelines

Brand Identity

Logo Usage

• Primary logo: Full color version for dark backgrounds
• Secondary logo: Monochrome version for lighter contexts
• Minimum clear space: Equal to height of the ‘o’ in Skyocean

Color Palette

• Skyocean Blue: #3FABF3
• Dark Background: #1E1E2D
• Light Accent Blue: #87CEEB

Typography

• Primary Font: System font stack
• Documentation Font: Just the Docs theme
• Code Font: Monospace

Brand Voice

Tone

• Professional and authoritative
• Technical with clear explanations
• Forward-thinking and innovative
• Trust-focused and reliable

Key Messages

• “Bridging the trade finance gap through ownership”
• “Blockchain-transparent commodity trading”
• “From the people, to the people”

Core Differentiator

We OWN the commodity. We’re not a third party.

Skyocean is a commodity trading company that owns inventory and executes trades as principal—not a lending platform.

Messaging Guidelines

Use These Terms

• “Activate capacity” (for participation)
• “Lock SKYT” (for token actions)
• “Performance-based rewards” (for returns)
• “Trade performance” (for outcomes)

Avoid These Terms

• Lending terminology (loan, lend, interest, APR)
• Investment solicitation language
• Guaranteed returns

Visual Guidelines

• Clean, professional imagery
• Dark mode preferred for web
• High contrast with blue accents
• Modern tech aesthetic

Contact

For brand inquiries: [email protected]

Last Updated: January 2026